The Strip saw continued growth and expansion throughout the 1960s. Celebrities of Hollywood and beyond often visited this hotel and its fame helped spur the construction of many more hotel-casinos along the Strip.Īn El Rancho Vegas postcard from the 1940s. The resort was known for its popularity until it was destroyed in a fire in 1960. The first hotel to be built along this stretch was the wildly successful El Rancho Vegas Hotel, which opened in 1941. Like many other spots to come, the club offered gambling and liquor when both were illegal. The first club built on Highway 91, later known as Las Vegas Boulevard, was the Pair-O-Dice Club in 1931. Located miles from downtown, constructions along the Strip were meant to attract travelers heading to the city before they even arrived. Many independent companies and organized crime groups took notice of this economic opportunity and began pouring money into casino and theater projects. When the Hoover Dam (known then as the Boulder Dam) project began in 1931, it brought with it droves of young male workers who needed a source of entertainment when not on the job.
